Nik And Ant - Ptma Podcast

A wide-ranging Q&A episode covering the realities of building a coaching business from the practical (online technique checks, warming a waitlist, home vs commercial kit) to the deeply personal (the emotional grind of going self-employed, tying self-worth to income, and what it actually takes to succeed in a mentorship).Time Stamps00:02Intro & banterAnt takes over intro duties. Nik's book-corner background, Skye's eternal signal issues, and the inevitable chaos before the first question.01:38Checking online client techniqueAll three agree: video is non-negotiable. Skye's process — record, cue, re-record. Ant makes the case for coaches leading on this rather than leaving it to client preference. Apps mentioned: Coach's Eye, Onform.04:19Warming a waitlist between launchesNik's framework: communicate regularly via email, WhatsApp or Facebook group; share high-value content; run a short challenge; use personal check-ins on a diary schedule. Volume + personal touch.05:56Home vs commerci