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You can optimize your morning routine, your diet, or your workout, but if you're not sleeping — none of it matters. In this episode, Kelly sits down with Katie Pitts, founder of Sleepwise Consulting, to talk about the one performance lever most entrepreneurs completely ignore: sleep. Katie's story starts at rock bottom: a sleepless new mom who found herself researching adoption agencies in the middle of the night because she was convinced she wasn't cut out for motherhood. Within two nights of implementing her own system, everything changed. Eleven years later, she leads a team of 64 consultants helping families and entrepreneurs across the country finally get the rest they need. In this conversation, Katie breaks down what's actually costing entrepreneurs their performance, why the tools and gadgets won't fix it, and the three things you can do tonight to start sleeping better immediately. If you've been running on five or six hours and telling yourself you're fine, this episode is going to change how y