Power Of Why With Naomi Haile

"Be a Good Comms Person, But Be a Better Business Person" — How to Unlock Strategic Value as a Communicator with Amy MacLeod

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Synopsis

"Be a good comms person, but be a better business person. That is the key to unlocking the strategic value as a comms person. When you can create an environment where people want to know what you think on a topic that's not necessarily related to comms, you have built a relationship of trust and respect." - Amy MacLeodAmy MacLeod is a senior communications executive with 25 years of experience shaping complex business, financial, and technical developments into strategic communications programs. She believes that good communication comes from connecting people with information that conveys passion and purpose — and that truth, simply told, is the best path to leadership, influence, and corporate credibility.Amy was named Vice President of Corporate Communications at MDA Space in 2021. Prior to that, she served as VP of Corporate Affairs and External Communications at Seaspan Shipyards and VP of Corporate Communications at Mitel, where in 2018 she was appointed as Mitel's first Corporate Dive