Nik And Ant - Ptma Podcast

4 Non-Negotiables Every PT Needs for Sales & Marketing (That Most Are Ignoring)

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Synopsis

In this week's Q&A, Ant, Nik and Sky tackle some of the most pressing questions from personal trainers and online coaches — from front-end offer strategy and client consistency struggles, to the marketing non-negotiables for 2026 and the emerging myostatin inhibitor conversation. Packed with practical advice, honest takes and the usual banter, this one's essential listening for any coach serious about building a sustainable business.[00:05]  Cold open — dog provides the intro (accidentally)[00:41]  Welcome & housekeeping — Nik did his own solo pod last week and didn't invite anyone[01:07]  Q1: Front-end offer alternatives to a shred/short-term fat loss program[06:14]  Q2: How to handle clients who blame work and can't stay consistent[07:52]  Q3: Long-term client wants a break for financial reasons — how much should you flex your pause policy?[10:36]  Q4: Best advice for someone starting a business in this industry[13:00]  Q5: Do story viewers limit new signups — or is the message just