LAUNCH Podcast with Allison a Liddle

Many growing companies believe they have a marketing problem.More campaigns.More content.More agencies.More tools.But in reality, most companies don’t have a marketing problem.They have a marketing leadership problem.In this episode, Allison Michels — Fractional CMO and strategic growth partner — explains why marketing often feels scattered inside growing companies and what actually needs to change before results improve.You’ll learn:• Why more marketing activity rarely fixes the real issue• The leadership gap most companies don’t realize they have• Why strategy, clarity, and alignment matter more than tactics• How a Fractional CMO helps companies build scalable marketing systemsIf marketing inside your company feels busy but inconsistent, this episode will help you understand what’s really going on.