Adexchanger
What Marketers Miss When Their Data Isn't Inclusive
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:46:22
- More information
Informações:
Synopsis
Inclusive measurement is more than a nice-to-have, says Charlene Polite Corley, Nielsen's VP of inclusive insights. Because undercounting Black, Hispanic and intersectional audiences isn't just a measurement failure; it's a missed growth opportunity for brands.
