Marketer Of The Day With Robert Plank: Get Daily Insights From The Top Internet Marketers & Entrepreneurs Around The World

When two college dads realized how little real-world money education their kids were getting, they didn’t complain they wrote a book. Financial advisor Steve Short and business owner Mark Schlipman met at a dad’s weekend and quickly bonded over a shared concern: most young adults are entering life with almost no financial foundation. In this episode, Steve and Mark share the story behind their “passion project” book, designed to give teens, college students, and young professionals a simple, step-by-step path to financial freedom without needing a financial advisor. You’ll hear how Steve’s experience as a fiduciary advisor shaped the book’s transparent, no sales approach, why they devoted two-plus hours every Monday for over two years to get it written, and how they built a framework parents can actually use to teach their kids about money. Instead of shaming people for buying lattes or insisting on extreme frugality, Steve and Mark lay out a realistic system that balances discipline with enjoyment. They e