The Third Wave

In this episode of The Psychedelic Podcast, Paul F. Austin speaks with Justin Wolf, co-founder and CEO of New Brew, about plant-based alternatives to alcohol and how social drinking culture may be shifting. Find full show notes and links here: https://thethirdwave.co/podcast/episode-343/?ref=278  Justin shares how exploring kava and kratom traditions in Mexico shaped New Brew's approach to formulation, emphasizing reliable dosing, transparency, and harm reduction. Together, they discuss why alcohol became the default social drug, the limits of most "functional beverages," and the nuance behind terms like "Cali sober." The conversation also explores dependency risk, intention, moderation, and why plant-based alternatives are not positioned for those pursuing full abstinence. At its core, this episode is about expanding optionality and building new social rituals responsibly. Justin Wolf is the co-founder and CEO of New Brew, a plant-powered social tonic designed as an alternative to alcohol. Prior to launching