Nik And Ant - Ptma Podcast

A rapid-fire Q&A episode where we go straight at the stuff PTs quietly struggle with: converting free trials into paying clients, how to raise prices for legacy clients without losing trust, and how to spot capacity issues before your standards slip.They break down what actually drives renewals (hint: it’s not “more value”), how to communicate a price increase with confidence, why most “burnout” is really poor recovery + poor structure, and how to guide someone from “I need in-person” to “online is enough” by building the service around outcomes — not sessions.There’s also practical guidance on rent vs revenue-split gym models, how to capture testimonials that tell a story, and what to look for when building a team in a small studio (vision + values first, skills second).00:05 Intro + Sky hosting + banter00:25 Nik’s call-out: “Pause this and leave a review”01:14 Ant update: Accelerator momentum + “busy fool” trend03:08 Nik update: Retention Reset event + what it’s focused on04:29 Q1: Convert free trial →