Spartanburg City News

On this episode of the City Podcast, we're taking a peek behind the curtain of our marketing operations to talk about a campaign we put together last year in response to some big changes we knew were coming to the Downtown Spartanburg parking landscape. While it has been true for decades that the City's downtown parking garages have provided an affordable, convenient, and safe option for visitors and workers, several nearby surface lots meant that many folks may not have ever bothered using one. With over $800 million in new development set to take those lots offline at the same time it takes Downtown Spartanburg to the next level, our team knew we had to do some work helping to change some existing longtime parking behaviors. What we came up with was a broad-based information campaign, designed to highlight not only the garages, but to demonstrate all the ways our team has worked to make the transition to those garages as seamless as possible for our visitors, workers, and businesses.