Marketing School | Digital Marketing | Online Marketing

In this episode, Eric and Neil unpack skip-level leadership and when founders should step in versus step back. They explore “focused involvement” as a leadership edge, compare international expansion with acquisitions, and dive into how chaos tolerance and incentives shape culture. The duo also discuss Amazon’s hit-rate mindset, micro-ops wins, and how to balance control with growth across teams. Key takeaways ● Focused involvement beats hands-off leadership ● Use skip-levels for truth and speed ● Reward competence with aligned incentives TIMESTAMPS (00:00) Founder skip-level question (02:50) Hands-on where it matters (04:37) International expansion vs M&A (11:00) Amazon hit-rate mindset (16:46) Incentives and culture fit