Marketing School | Digital Marketing | Online Marketing

Neil and Eric break down a controversial email marketing stunt inspired by a P hub recap, debating open rates, spam risk, and long-term brand damage. The conversation expands into X versus LinkedIn for information speed, how misinformation spreads online, why AI may amplify bad data, and how to think about hiring through a high alpha vs low beta framework. They close by debating the last real moat in business, arguing that brand, narrative, and perspective matter more than ever in a commoditized world. Key Takeaways High open rates can still destroy brand trust Misinformation spreads faster than truth on social platforms Brand and perspective may be the last defensible moat Chapters (00:00) Phub Email Marketing Stunt (00:53) Spam Risk vs Open Rates (01:41) X vs LinkedIn Information Speed (03:56) Misinformation and Telephone Effect (07:01) High Alpha vs Low Beta Hiring (12:06) Paid Protests and Marketing Signals (15:36) The Last Moat Standing (17:03) Brand, Story, and Perspective