Marketing School | Digital Marketing | Online Marketing

Neil and Eric break down how AI is reshaping sales, hiring, and enterprise growth, from AI agents booking demos to why AI-driven outreach is making it harder to stand out. They dive into AI fluency, high-agency talent, the founder gap problem, and why human judgment still matters in enterprise deals. The episode wraps with practical pricing lessons every marketer should know, covering pricing psychology, LTV, global pricing, anchoring, and how to grow revenue in an AI-saturated market. Key takeaways • AI increases volume but relationships still close deals • Hiring mindset matters more than headcount • Smart pricing beats aggressive automation Chapters: (00:00) AI booking demos fast (00:40) AI outreach saturation (01:14) Hiring for high agency (02:49) Enterprise relationships win (04:14) Personal AI assistants (08:01) AI limits and data gaps (10:09) Founder gap problem (12:23) Hiring and leadership fit (12:48) Pricing lessons overview (13:16) Low entry pricing (14:07) Pricing psychology to