Hacks & Hobbies

Most online courses fail not because the expert isn’t brilliant, but because the learning experience is broken. In this conversation, former high school math teacher turned video producer and learning architect Parchelle Tashi, founder of The Author’s Leverage, reveals how she helps authors, coaches, and consultants transform their books and intellectual property into high-impact, profitable learning assets. Parchelle shares the real story behind leaving the classroom, building a production career up and down the East Coast, and finally discovering the “full circle” intersection of curriculum design, media, and scalable products. She breaks down why most courses don’t stick, the biggest mistake experts make when they teach online, and how to design learning that actually changes people — without stuffing everything you know into another 8-hour video course. 5 Key Takeaways Why simply turning your book into a video course almost always fails your audience The “burrito test” for knowing when your cour