Nik And Ant - Ptma Podcast

In this episode of the PTMA Podcast, Nik and Ant go off-script (as usual) and cover what really matters for personal trainers trying to build a sustainable business.From choosing the right gym, spotting red flags in management and culture, and why client retention starts with personalisation, to the reality of balance, burnout, and self-employment, this one blends real coaching insight with honest PT chat.They also dive into:Why most PTs approach content the wrong wayHow long-form content should drive your entire marketing ecosystemWhat actually keeps clients for 12 months+How to judge gyms beyond shiny kit and brandingWhy “balance” is seasonal, not permanentIf you’re a PT trying to grow without burning out – and want fewer opinions, more perspective – this one’s for you.00:00 – Intro & Call for ReviewsWhy the lads are begging (again) for podcast reviews and setting the tone.01:15 – Important Question: Best Online Content ToolsWhy most PTs get content backwards and how to build from long-form → short-form