Adexchanger
Sizing Up Success Metrics, With The CMO Of True Religion
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:52:01
- More information
Informações:
Synopsis
True Religion CMO Kristen D'Arcy approaches marketing measurement the way you'd shop for jeans – by looking for the right fit. She's moved past last click, using real-time data to see what actually drives sales, and she isn't afraid to make fast changes when something isn't working.
