The Top Entrepreneurs In Money, Marketing, Business And Life

How do you scale a digital document tool to $15M ARR with 28,000 customers—without raising a dollar of VC? Gabriel Ciordas did it by going deep on SEO, mastering self-serve onboarding, and closing six-figure enterprise contracts—all while owning 100% of the business.   Gabriel Ciordas is the founder and CEO of Flipsnack, a digital magazine and brochure platform. Since launching in 2011, he's grown the company to $15M in ARR, with 28,000 paying customers and a pricing range that spans from $16/month self-serve plans to $200,000/year enterprise deals.   Flipsnack operates in a surprisingly large and overlooked market: digital collateral for internal and external business communications. The company's strength lies in a dual-motion GTM strategy—self-serve for the long tail, and custom pricing for enterprise accounts. Despite a small sales team, the business is expanding into high-ACV deals thanks to its early SEO moat and product simplicity.   You'll learn: — How Flipsnack converts 160,000+ monthly SEO clicks in