Adexchanger
Channel Surfing The Future, With NBCU
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:56:27
- More information
Informações:
Synopsis
NBCU's early embrace of ad tech – led by Ryan McConville, its chief product officer and EVP of ad platforms – set the stage for a pandemic-fueled digital transformation that blurred the line between traditional TV and streaming. But that doesn't mean linear isn't still a top priority.
