Strong Com Podcast

This episode is different.UNICORN isn’t a personality type or a motivational idea.It’s a leadership standard.In this episode, I unpack what it means to lead in a moment where standing out is easy—but standing up is rare. UNICORN is an acronym that describes a way of governing yourself when pressure, noise, automation, and low standards make it tempting to drift, conform, or perform.UNICORN leaders are:Unleashed — not reckless, but no longer self-censoringNonconforming — calm, grounded, and unwilling to live by default normsIntentional — choosing direction over driftCreative — shaping meaning and solutions in a changing worldOptimistic — engaging possibility instead of retreating into cynicismRare — consistent, dependable, and decent in a low-trust cultureNecessary — because people aren’t starving for content, they’re starving for examplesThis episode isn’t about being special.It’s about being responsible.If you’ve felt the quiet tension of knowing it’s time to stand up—this conversation is for you.Read the po