Why Not Now? With Amy Jo Martin

What happens when you turn your life into a living laboratory? In this special episode, the host becomes the guest. Amy Jo Martin sits down with Sam Gooder to reveal her next big leap: The Reinvention Experiment, a yearlong, open-source quest to rethink time, wealth, wellbeing, and passion by putting herself inside a data-driven Petri dish. After two decades of entrepreneurial wins, burnout cycles, and reinvention after reinvention, Amy Jo felt an unmistakable signal: she was craving aliveness again. A moment on a plane—and one brutally honest "super prompt" to AI—confirmed it was time. Now she's shifting from expert mode to student mode. Listeners get a front-row seat. Amy Jo shares how she's tracking everything from sleep scores and screen time to joy, relationships, and biological age. She outlines her personal board of directors, her collaboration with AI as analyst and therapist, and why she's willing to publish her metrics publicly at amyjomartin.com. Nothing staged. No veneer. Just real data, real feel