Adexchanger
The Brand Safety Balancing Act
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:53:14
- More information
Informações:
Synopsis
As brand safety standards evolve and oversight shifts from platforms to third-party vendors, Brittany Scott, SVP of global partnerships at Zefr, explains what the rise of generative AI – and Meta's decision to step away from MRC brand safety audits – means for the future of media quality.
