Hacks & Hobbies

What if the algorithms you’re trying to “beat” were quietly rewiring who you become as a creator? In this episode, Junaid sits down with Tim O’Hearn, software engineer, growth strategist, and author of Framed: A Villain’s Perspective on Social Media. Tim has lived on both sides of the screen: he’s built persuasive recommendation systems and broken the rules to generate millions of followers for clients. Together they uncover how modern platforms shape culture, push creators toward extremes, and quietly reward behavior that many of us would have considered unacceptable 15 years ago. Tim shares how he “bent” the algorithms, why a villain’s perspective is often more honest than most marketing books, and how creators can grow intentionally without becoming products of the platforms they use. You’ll never look at your feed—or your content strategy—the same way again. 5 Big Takeaways Why Framed is the perfect word for how social media shapes our perspective—and how we’re all “in the frame.” How Tim ge