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In this conversation, Zach Watson and Ellie Windle discuss the Persist app, its mission to support modern families, and the importance of technology in managing household responsibilities. They explore the emotional dynamics within families, the need for growth and understanding in relationships, and the evolving role of men in parenting. Ellie emphasizes the significance of recognizing and valuing the work done at home, and how the app aims to facilitate conversations and provide tools for families to achieve a more equitable division of labor. The discussion also touches on cultural shifts in parenting and the importance of hope and positive change in family dynamics.TakeawaysPersist is an operating system for modern families.Technology can help manage household responsibilities.Emotional skill building is crucial for families.Understanding family dynamics is key to improvement.Different families are at different stages in their journey.Men are increasingly involved in parenting roles.The app aims to create