Reggie James - Hello World

Reggie James & Nigel Blake - From Financial Services to Lead Gen Innovation:

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Synopsis

How Nigel Blake Built Perfect Pitch Through Empathy and Strategic ThinkingWhat happens when a seasoned sales director discovers that traditional B2B telemarketing is fundamentally broken? In this compelling episode, Nigel takes us inside his entrepreneurial journey from the high-pressure world of financial services to founding Perfect Pitch, a lead generation business that's rewriting the rules of B2B customer acquisition.The Genesis of a Different ApproachAfter years witnessing the shortcomings of conventional telemarketing agencies, Nigel identified a critical gap in the market. Studies show that 57% of the buyer's journey is complete before prospects ever engage with sales (CEB/Gartner research), yet most lead generation firms still rely on outdated, transaction-focused tactics. Nigel's solution? Build genuine human connections first.The Unconventional Competitive AdvantageHere's where the story gets fascinating: Nigel discovered that actors between roles possessed an unexpected superpower