In Conversation With Ux Magazine

How did a Dutch company most people haven’t heard of come to hold the fate of AI? Marc Hijink, author of Focus — The ASML Way joins Josh and Robb to explore the insatiably precise process of producing the chips that power GPUs, and with them the AI taking shape all around us. Marc is a financial reporter and technology columnist for the Dutch daily newspaper NRC, and Focus is the result of decades of uncompromising, embedded reporting on ASML, which produces 90% of all chips worldwide. Operating out of a quiet town in the Netherlands, their extreme ultraviolet (EUV) lithography machines produce a steady stream of chips working with an accuracy of within a few atoms. The trio explores how the EUV process is as much probabilistic as it is deterministic, as well as the impact that different cultures have on ASML’s partnerships and pipeline. Relying on lenses that have to be grown from crystals, lithography is a high-stakes endeavor that requires a delicate balance of tooling and advanced engineering. We n