Adexchanger
It's Game Over For Outdated Gamer Stereotypes
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:54:59
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Synopsis
There are billions of mobile gamers in this world – mostly adult women with serious spending power – but advertisers are still lagging. It's time for brands to catch up with gaming audiences, says Gabrielle Heyman, Zynga's head of global brand sales and partnerships.
