Mister Beacon

Retail 301: The Science Behind the Shelf with Leon Nicholas

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Synopsis

In this episode, retail strategist Leon Nicholas—VP of Retail Insights & Solutions at Smurfit WestRock—breaks down the forces reshaping modern commerce. Leon explains why smart packaging, AI, automation, and shifting consumer behavior are transforming everything from supply chains to in-store experiences. He reveals how retailers can stay relevant, why “everything will be tagged,” and how small chains can now punch above their weight. A fast, insightful look at retail’s future.Leon’s Top 3 Songs:“Aqualung” by Jethro Tull: https://www.youtube.com/watch?v=N4zPu3ISCGs“Copacabana” by Barry Manilow: https://www.youtube.com/watch?v=GYvyzg3KtpY“Endless Love” by Diana Ross: https://www.youtube.com/watch?v=ubrfaD9DIusMister Beacon is hosted by Steve Statler, CEO of ambientChat.ai — Using AI to connect people with places and products  with an app that puts you in control of YOUR data.Our sponsor is Identiv https://www.identiv.com, whose IoT solutions create digital identities for physical objects, enhancing gl