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Episode 7: How to build buy-in with influencers to get decision makers to commit.

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Synopsis

Today I had the opportunity to interview Emile Paradis with the Referral Institute Atlanta. He is a certified trainer for the Certified Networker II® Program, which is designed to assist sales professionals in development and implementation of a word-of-mouth marketing plan. Emile has also assisted the Referral Institute in the creation and development of the Referral Mastery Series and Maximizing Your Referral Network. Emile retired from the Marine Corps Reserve in 1995, last serving on active duty as a Colonel. Upon retirement, he worked as an American Express Financial Advisor, later moving to the Shilla Corporation, a regional third party administrator for employee benefits. In this episode we'll cover: • How to effectively implement a word of mouth marketing plan • Getting decision makers to commit through utilizing internal influencers • How the collaborative, community and connective nature of coworking spaces can help launch an international company. • How you can meet the peop