HKS Architects's podcast

Can brand make a difference when combined thoughtfully with architecture? David Kozack, vice president and director of HKS EXPlore believes in embedding brand into the ambient social complexities of the physical world. He talks about the importance and strategic advantage of brand integration within architecture at the new Minneapolis Multipurpose Center, the TCU Amon Carter Stadium and other key projects. Buildings are one of the most important drivers to a company brand. David will discuss the process and capabilities needed to create better buildings and experiences and why it is important to incorporate brand in every aspect of design.