HKS Architects's podcast
Good Research is Good Business
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Synopsis
Is the cost of investing in research justified? The ethical directive for doing research, doing the right thing, often is clear but not chosen. Jason Schroer and Upali Nanda believe that doing the right thing is also the smart thing. Taking examples from the A/E/C and other industries, they show that research has always laid the foundation for innovation. They share examples of projects where using evidence-informed decisions and measured impact have been linked to improved outcomes with a clear fiscal bottom-line implication.