Analyse Asia With Bernard Leong

Fresh out of the studio, Ralph Haupter, President & CRO, Small Medium Enterprises and Channels at Microsoft, joins us to explore how Microsoft is empowering 400 million small and medium businesses globally across 56 counties through a partner-first strategy that combines platform standardization with deep specialization. He shares his career journey spanning over 20 years at Microsoft, from running Europe to leading Greater China, building Asia's geographical operations in Singapore, and eventually taking on global SME strategy. Ralph explains that Microsoft's unique advantage lies in being a platform company at its finest, offering a complete technology stack from productivity to infrastructure, security, and applications—all with core AI integration—while relying on a specialized partner ecosystem to deliver local expertise and support. He highlights how partners are creating entirely new business models on agentic AI while emphasizing the four critical partnership moments from transaction to on