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EIT 030: Create an Empathy Map: How to Target a Market
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
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Synopsis
Show notes with links and details: www.entrepreneursintraining.net/create-empathy-map-target-market In this episode we show you how to target an audience by creating an empathy map. The xplane empathy map is a great tool to define and refine your target audience, customer, avatar, ideal customer, whatever you call it. It will increase the value of your product. The empathy map consists of 6 perceptions and experiences. The 6 perceptions and experiences of the empathy map: What does she see? What is her environment, who is in her environment, what kind of offers is she offered? What does she hear? What her friend says, what her spouse says, what media channels reach her? What does she think and feel? What’s important to her privately? What emotions does she have? What keeps her up? Her aspirations? What does she say and do (in public)? What’s her attitude What’s she telling others? What might she say that conflicts with what she might feel? Pain? Her biggest frustrations? What obstac