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Tons of show notes- definitely visit them for creative brief examples, creative brief templates, and a lot more: http://www.entrepreneursintraining.net/35 It’s called a brief for a reason... not everything can matter. When done well, it is a short (typically less than one page), concise, single-minded document that gets to the heart of the business problem and the motivations of the specific target audience. When done poorly, it’s a lengthy document with tons of information about the company, market research about the audience, and isn’t inspiring at all.   We loved this mini creative brief template from Beloved Brands. It is concise and covers all the relevant bases. Also, in the show I was able to adapt each example creative brief shown below into this mini creative brief template. And I think adapting them into this form actually improved them (listen to see if you agree!). The most important elements: Objective: What do we hope to accomplish, what part of the brand strategy will th