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Show notes: http://www.entrepreneursintraining.net/46/ Catherine and I desperately need to come up with a name the yoga business we'll launch soon. Time to get serious, so I researched how to brainstorm in general, and how to brainstorm business names in particular. This isn't a "how to name a business" episode, more of a "how to brainstorm" episode.   How to Brainstorm Business Names What are you doing when you brainstorm? It’s about filling a gap. You know where you are, you envision where you need to be. Between them is the gap. Your mind wants to close that gap. Ways to approach a brainstorming session We discuss a few counterintuitive ways to approach your brainstorming session. These are 3 hand-picked suggestions from a good article about how Tom Kelley of IDEO organizes brainstorming sessions. Start with a well-honed statement of the problem at hand. Number your ideas. Warm up Keys during a brainstorming session Although the following strategies are repeated many places, I took them straig