Entrepreneurs In Training | Fail Your Way To A Freedom Lifestyle | Create Online Businesses

Show notes: www.entrepreneursintraining.net/50 How To Write a Tagline My biggest takeaway from learning about taglines is: There are no rules or formulas for writing the perfect tagline. What is a tagline? A slogan or phrase that visually conveys the most important product attribute or benefit that the advertiser wishes to convey. Should you have a tagline? Some people think you shouldn't even use a tagline. There are many examples of companies that don't (Google, Microsoft, Facebook). Big Principles However, there are some overarching principles to guide you. I repeatedly came across the following in tons of resources on the topic: A great tag line is memorable, enlightens people about your business, and differentiates your company and product from competitors. It is not about you, it’s about the customer. Think about the benefits for the customer. Strive for clarity over cleverness. Types of Taglines The folks at ittybiz.com wrote an insightful post. I recommend reading their full article. They dist