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How to Make Your Product A Habit This whole theme is drawn from Charles Duhigg's book The Power of Habit. What are habits? “The choices that all of us deliberately make at some point, and then stop thinking about but continue doing, often every day.” The Habit Loop The habit loop is a well-documented loop that underlies our habits: Cue: Something that triggers a behavior (like seeing a candy bar in the checkout line at a store). Routine: The behavior (purchase and engulf said candy bar). Reward (sugar rush, deliciousness, etc.). But a key part of the loop is a craving or anticipation of the reward. Say in the above example you see the candy bar and start to reach for it, but some little kid grabs it and runs off- and it's the last one! We saw the cue, but now we can't enact the routine... and we're left craving that chocolate goodness. So for a habit (loop) to be effective, the cue needs to be strong enough to trigger that anticipation. Marketing based on the habit loop Below are just a few exa