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Show notes: entrepreneursintraining.net/how-to-change-habits-habit-loop How To Change Habits: The Habit Loop Redux Review Habit Loop From Last Week Loop: Cue (trigger) Routine (behavior) Reward (reinforces the loop) Craving or Anticipation (drives the loop) Remember the Pepsodent example? Claude Hopkins got Americans into the habit of brushing their teeth: Cue: Feel the tooth film on your teeth. Routine: Brush your teeth. Reward: Smile and be beautiful. Craving: The tingly fresh gums and mouth How to Form a New Habit Basically, make a cue. A classic example is prepare yourself before you go to bed. For example, put out running clothes for the morning if want to run. Cue: Running clothes laid out. Routine: Run. Reward: Feel great. Craving: When weather’s too bad or you forget to cue yourself, you miss out on the reward (craving). How To Change a Habit Duhigg cites the Golden Rule of habit change: Keep the cue and reward the same. Insert a new routine. Examples in Duhigg's book include how Tony Dung