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How to use Instagram for business Instagram Demographics/Usage This year, Instagram surpassed twitter in terms of active participants (300 Million Active Monthly Users, 75 Million users/day) 20% of internet users use it and over a quarter of the US population (27.6%) It is a platform that results in high levels of engagement-58 times more engagment per follower than facebook and 120 times more than twitter. Source: By the Numbers: 150+ Interesting Instagram Statistics      Instagram Best Practices Below are three sites that have good, comprehensive lists of ways to make the most of Instagram for business.  26 Tips for Using Instagram for Business - Social Media Examiner 5 Instagram Marketing Best Practices to Build a Massive Following - Search Engine Journal Top 3 Instagram Trends for Marketers - HootSuite In the podcast we mention a few of the more powerful practices, including: Follow your followers and engage with them genuinely. “re-gram”