Franchisee Connect With Michael G Pullman

The knowledge bomb from today's episode about local store marketing was the SWOT analysis. Use this technique to break down your business and stop reacting to competitors, sales dips or traffic issues. Get ahead of the game! Step-by-step: Sit down for 30 minutes Take a piece of paper and divide it into 4 equal sections In the first section write 'Strengths' In the other 3 sections write 'Weaknesses' 'Opportunities' 'Threats' Thinking about your business, make a big list in each section. Examples include: Strengths: great location, good signage, traffic from local school at 9am and 3pm Weaknesses: can't put out more than 50 units an hour Opportunities: local school, daycare centre, train station (hubs where people gather) Threats: competitors, weather, obscured signage More show notes are available at FranchiseeConnect.com/048 What are the biggest secrets of the most successful franchisees? Find out with my e-book, "The 5 Secrets of Successful Franchisees". Visit FranchiseeConnect.com/action