Franchisee Connect With Michael G Pullman

053: What is an institutional franchisee? With Tra Williams

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Synopsis

Tra Williams is Chief Operations Officer for Lakeview Associated Enterprises, the for-profit arm that supports the work of Baptist Health Care. (His first name is pronounced, "Tray") Lakeview are a twist on the traditional franchising model where a non-profit becomes a franchisee to support their mission of "helping people overcome life's challenges". Lots of non-profits become franchisees to support their mission, but Tra's company is really doing it on a large scale. They have 3 Dairy Queen units now, and have a development agreement to build out 9 more over the next 3 years. They are also searching for sites for 1-2 Golden Corrals in the Southwest Florida area. To find the people he trusts, Tra believes strongly in finding a value fit before onboarding any vendors or new employees. Once there is a value fit, "the rest is just paperwork" - love that! Tra got his start 16 years ago in franchising when he founded then franchised Loozie Anna's New Orleans Blues Bar and Grill. Through this experience over