Brand Spankin'

In Episode 007, Jason Hewitt outlines the historic attributions of the most common colors used in branding, including black, white, red, orange, yellow, green, blue, purple, brown, and pink.  He cites several case studies and historic branding disasters and missteps that cost major brands tens of millions of dollars to correct.  Jason talks about how coor influences us based on our most primitive biology, but also within our cultural and social contexts for common color. While the psychology of color is largely subjective, the fact that color does play a major role in influencing us emotionally and causing us to take such action is not at question.  Jason provides plenty of science-based detail to back this up, while also weaving a yarn between an array of historical stories that show how brand identities are inextricably linked to the color palettes by which we most commonly identify them. For more information about your branding design or how to create and implement your most authentic brand, contact Jason