Marketing School | Digital Marketing | Online Marketing

Hosted by Neil and Eric, this episode dives into real-world CRO workflows, using Spiralyze-style A/B test insights to guide changes, and rapid AI prototyping with Alloy.app to keep designs on-brand without endless Figma comments. We cover when to DIY vs delegate, a homepage redesign checklist, why an RFP button signals enterprise readiness, brand-search traffic realities, smarter brand-name PPC, and how to boost podcast revenue with pre-rolls and mid-rolls—all while tracking Gen Z’s shift to social-first search. Key takeaways: • AI prototyping speeds up on-brand CRO changes • Data from winning A/B tests beats opinions • Social-first search is reshaping SEO Chapters: 00:00 CRO workflow vs Figma 00:24 Spiralyze snapshots and winners 01:10 Identifying winning variations 01:39 Communicating and prototyping flow 02:01 Alloy.app natural-language edits 03:19 DIY speed vs delegation 03:45 Naming the tool: Alloy.app 04:36 Brand-safe quick homepage tweaks 05:26 Full homepage redesign plan 06:21 Fast