Dos Marcos

Did you know the term “hybrid mattress” didn’t exist until one bold idea sparked a $100M+ industry shift? Here’s the wild story.Ever wondered who invented the “hybrid mattress”—and why it matters for your health and business? This episode reveals how Mark Kinsley, industry disruptor and host of The FAM Podcast, helped redefine the way the world sleeps. From humble beginnings as a late-night DJ to leading billion-dollar brands, Kinsley shares stories about surviving the Joplin tornado, creating viral marketing campaigns (with elephants!), and how he turned a simple podcast into a thriving community and the must-attend Sleep Summit.If you’ve ever struggled to stand out in a sea of sameness, felt overwhelmed by industry consolidation, or questioned whether your mattress actually supports your health, this conversation is your playbook. Kinsley drops actionable wisdom for sleep professionals, retailers, and anyone obsessed with better sleep: from engineering memorable customer “transitions” to harnessing AI in yo