Adexchanger
Why CFOs Overlook Marketing’s True Impact
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 1:00:16
- More information
Informações:
Synopsis
Marketing often gets unfairly pegged as a cost center. But that wouldn’t happen if marketers had access to better measurement that gave them clarity on what truly drives business growth, argues Henry Innis, CEO and co-founder of MMM platform Mutinex.
