Hacks & Hobbies

Imagine discovering that the data guiding your marketing dollars is a lie. On today’s episode, Junaid Ahmed unpacks a seismic shift in marketing attribution with Jeff Greenfield—CEO and founder of Provalytics, pioneer behind C3 Metrics, and a leader whose ideas are rewriting the rules in a world with no more cookies.Jeff shares hard-won truths from his three-decade journey, exposing why most marketers are blind to what’s truly driving results—and how a privacy-first, AI-driven future is not just possible, but necessary. This is a must-listen for marketers, founders, and anyone chasing real ROI in a post-cookie world.What You'll Learn:Marketing’s biggest myth: Why the numbers you trust are often wrong.The collapse of cookie-based tracking—and the rise of privacy-first measurement.Inside the walled gardens: How Amazon, Facebook, and Google obscure real impact.Impressions vs. clicks: The mindset shift every marketer must embrace.Why AI and machine learning are the keys to attribution’s future.Timestamps:[00:01]