Keen On

The Belgian surrealist René Magritte was a smart artist, but could the 20th century futurist really have predicted the end of the Worldwide Web age? Not exactly, of course. But according to That Was The Week publisher, Keith Teare, Magritte’s 1929 painting, “The Treachery of Images” (featuring the image of a pipe with the immortal words “Ceci n’est pas une pipe”), is a helpful way of thinking about OpenAI’s introduction this week of their new Atlas “browser”. It’s not really a browser in the conventional way that we think about web browsers like Chrome, Firefox or Internet Explorer. And yet AI products like Atlas are about to once again revolutionize how we use the internet. They might even represent the end of the web age with its link architecture and advertising economics. So do we have words for what comes next? The not-a-browser age, perhaps. L’ère sans navigateur, to be exact. * The Browser Is Becoming an Agent, Not a Link Map - For thirty years, browsers like Netscape, Internet Explorer, and Chrome we