Rethink Retail

How does a Japanese brand turn 150-year-old silk into a global haircare phenomenon? Alex Baker sits down with Kodai Takahashi, co-founder & CEO of Silk the Rich, to explore: - Transforming heritage silk into affordable luxury haircare - Scaling from 4 bottles sold to 10,000+ stores worldwide - Blending premium product experience with eco-friendly innovation (silk-based plastics!) - Leveraging AI for customer support and community engagement - Adapting to cultural differences while maintaining brand consistency Join the conversation with our global retail community at www.globalretailleaders.com