Marketing School | Digital Marketing | Online Marketing

In this episode, Eric and Neil debate the future of SEO terminology, covering GEO, AI SEO, AEO, and Search Everywhere Optimization. They reveal why client language trumps industry jargon, unpack insights from recent conferences, and share the real drivers of visibility across platforms like YouTube, Reddit, and Google. Hear lessons on adapting to client needs, optimizing for relevance, and why wasting marketing budgets on the wrong audiences is a costly mistake. TIMESTAMPS (00:00) GEO vs. AEO vs. AI SEO: why client language wins (06:30) How platforms like YouTube and Reddit define search relevance (13:00) Lessons from failing and succeeding with podcasts (19:20) Why pointless billboards are a money pit (25:00) The challenge of driving change in large organizations