Service Design Show

I recently started playing Padel...And like with all my new hobbies, I enjoy getting good gear.So after some research, I treated myself to a racket from the higher end of the market.Now, when I'm on the court playing and lose, I could (might) complain that my racket sucks. That it was "false advertising" because all the specs indicate that this is almost an unbeatable racket.But let's be honest, we both know that's probably not the case. It’s far more likely that I just don't yet know how to use this new "tool" to its fullest potential.You may be surprised to learn that this is strikingly similar to what happens in many organizations.They invest in building a service design capability, but after a while, they complain that it’s not delivering the game-changing results they hoped for.So, does service design suck?Well, according to the research our guest Giles Colborne has done, the answer is a definitive no. In fact, he found that companies with high design maturity grow at 9x times(!) the pace of everyone els