Social Media Zoom Factor With Pam Moore | Social Media Marketing | Branding |business | Entrepreneur | Business | Digital Mar

The power of human connection, relationships, content, context, relevancy is multiplied exponentially when you bring people together in community for a common goal. Communities are the foundation of social media. Communities are where conversations happen, relationships are nurtured and people connect on topics that matter to them. The truth is that people don't just buy things, they join things. Of course we buy products. We buy everything from burgers, furniture, to iPhones and houses. Yet if you look at some of the most powerful brands on earth they are also connected via community. The fans of the community share their love for the brand and product via Twitter, Facebook, Instagram and the list goes on. Or they may not ever share their love for that awesome burger they just devoured at all via a tweet or post of any kind. Instead they may simply show their love for the brand by simply buying the product and being a loyal, paying customer or evangelist. People want to be part of something bigger than thems